Appointed Senior Vice President of that newly created Nielsen Group in March 2008, the properties included The Hollywood Reporter, Billboard, Backstage, Kirkus Reviews, The Bookseller, Adweek, Brandweek, Mediaweek, The Clios, Editor & Publisher and industry expos ShoWest, ShowEast, Cineasia and Cinema Expo International. Prior to Nielsen, Gerry Byrne Media Partners LLC, provided strategic business development counsel to clients that included Parade Magazine, Washington Life Magazine, Reed Business Information (RBI), The Nielsen Company, Recognition Media and Velocity Services Inc. (now MMC). Additionally, as Chairman and Founder of the Quills Literacy Foundation, Mr. Byrne led the 2005 launch of “The Quills”, a consumer-driven book awards program financed by RBI, broadcast on the NBC/Universal Stations and produced by Al Roker Productions.
Gerry Byrne joined Stagebill Media as President and Chief Executive Officer and partner in April 2000. Stagebill, a luxury media advertising platform, and Performing Arts Magazine were acquired by Playbill Inc. in June, 2002. Stagebill, America’s foremost custom publisher for the performing arts, provided performance programs for over 120 venues including: Lincoln Center, Washington’ s Kennedy Center, Chicago’s Lyric, and Steppenwolf, and LA’s Geffen Theater and Music Center. Avenue, New York’s publication for affluent lifestyle, acquired by Stagebill Media in August 2001, was sold to New York’s Manhattan Media Group in August 2002.
Prior to Stagebill, Mr. Byrne, for well over a decade, was the Group Vice President and Publisher of Variety and Daily Variety, a period when Variety most significantly raised its profitability, launched new editions, and expanded its role as a leader in entertainment publications and web sites. Mr. Byrne led the launch of Daily Variety’s “Gotham Edition” in March 1998 as well as Variety/Schroder “Big Picture” Conference. He joined Variety from Norman Lear’s ACT III Communications where he was Senior Vice President of Planning and International Development. Prior to Act III, while at Crain Communications, Mr. Byrne was the start-up publisher of both Electronic Media (now Television Week) and Crain’s New York Business.
A staunch believer in “participation“, Mr. Byrne is on the boards of The Creative Coalition, The Hamptons Film Festival, The Armory Foundation, The Reisenbach Foundation, The Fisher House Foundation, The Fisher Center for Alzheimers Research, The Intrepid Museum Foundation, VeteransAdvantage and The New York City Police Museum. Mr. Byrne was awarded the “Salah M. Hassanein Humanitarian Award” at ShowEast ’96 for his many community involvements. New York’s Elaine Kaufman Cultural Center’s 2002 Distinguished Service Award was presented to Mr. Byrne for his business leadership and for his support of causes that benefit humanity. Additionally, the NYPD Marine Corps Association awarded Mr. Byrne its 2002 “Semper Fi” Award for his work in the community. And in June 2009, NYC Mayor Michael Bloomberg presented Mr. Byrne the “Made in New York” Award for his support of the Gotham’s entertainment and media enterprises. Mr. Byrne is a member of The Media Council of The Paley Center, The British Academy of Film & Television Arts, The New York Athletic Club, and The Friendly Sons of Saint Patrick.
Mr. Byrne is a native New Yorker and a 1966 graduate of Fordham College.
Mr. Byrne and his wife, Elizabeth, have two children. Son, Gavin, a graduate of Fordham is Director of Content Operations at Saavn LLC. Daughter, Megan, an actor, received her MFA in acting from the University of California, Irvine. Megan’s undergraduate degree is from Middlebury College.
From March 2008, Mika was at the helm of one of Hollywood’s most iconic brands leading a critical globalization, a transformational redesign which included implementing a 24 hour global newsroom, as well as the heralded launch of the New York based Premier edition. Additionally, market/festival dailies were created by his team in Pusan, Dubai, AFM, Berlin and Hong Kong and a series of international newsletters and the new THR-Asia.com were added to the asset base. Strategic business partnerships, licenses across the brand’s digital, print and face-to-face properties, and new cross-platform initiatives also expanded The Reporter’s global leadership. Founded in 1930, The Hollywood Reporter, moviedom’s first Hollywood-based daily trade journal, now reaches the largest and most influential audience of global entertainment professionals through its print, digital and television products.
A publishing industry veteran with more than two decades in the sector, Mr. Mika joined Nielsen Business Media in London in January 2007 as Senior Vice President, Managing Director, International. Months later in April he was promoted to SVP/Publishing Director and relocated to Los Angeles.
Before joining Nielsen Business Media, Mr. Mika served as Vice President and Managing Director for Variety, overseeing business operations in Europe, the Middle East, Asia and Latin America. While at Variety, he successfully launched new print and electronic products throughout Europe and Asia. Mr. Mika was also responsible for Variety China and its Beijing based domestic market strategy.
Prior to Variety, Mr. Mika served as Senior Vice President at Vivendi Universal’s first international multi-access (PDA, telephone, PC, mobile) direct marketing, advertising sales and content company. He was responsible for the launch of five Vivendi Universal digital sales and marketing companies throughout Europe, integrating content and distribution technologies.
Widely recognized and respected throughout the media/entertainment, digital media, and mobile industries in Europe, Middle East, and Asia, Mr. Mika developed the Advertising Content Market that once coincided with The Cannes Lions advertising festival. He also co-founded the Branded Content Marketing Association (BCMA) in London and the GSMA Content Advisory Board.
Mr. Mika has been a respected media commentator on international news channels, a regular on prestigious media industry panels and was a weekly guest on a business entertainment news program for RAI television in Italy. Additionally he has served as host of the annual televised Eutelsat Hotbird Awards for excellence in Satellite delivered programming. Mr. Mika is also a Board member of The Creative Coalition.
An American and European citizen, Mr. Mika grew up throughout Europe and professionally has been based in Rome, London, New York, Los Angeles and Paris. He is a graduate from New York University’s School of Journalism.